A personal message from Fareed Saleh Al-Binfalah

Dear fellow leader,

It’s tough having the top job.  Not only is it lonely at the top, but you have to make important day-to-day decisions while thinking strategically; make sure the company is profitable and finances are in order; keep an eye on the market; make sure your employees are productive, happy and well-trained; ensure the board is pleased; maintain the organisation’s reputation and brand, all the while trying to have a good work-life balance.

Yup, it’s not easy, but the good news is your don’t have to be alone.  You don’t need us to tell you how to do your job; You’re already good at that.  What we can do is help you be an even better CEO by providing you with new tools, habits and techniques that will make you more effective.  Even the best athletes have trainers and coaches.

I’ve been holding leadership positions for over 25 years.  I’ve also been very fortunate to be exposed to world-class leaders all over the globe.  From ANC activists in South Africa who’ve contributed to the downfall of apartheid to heads of state and government in the Middle East and Europe, and everything in between.  I’ve also had the opportunity to attend leadership courses in the Harvard Kennedy School, as well as the MIT Enterprise Forum.  I was also lucky enough to be chosen as a participant in the UK government’s Future International Leaders Programme (FILP).

I’m not saying any of this to impress you, but to show you that I know what I’m talking about.  I genuinely want to help you to be a better leader, and for your organisation to prosper.

We can help you on two levels:


1) On a personal level:

Here we can provide you with training and coaching on becoming a better CEO.  I will teach you the latest and most effective in management and leadership techniques that I’ve learnt from the most prestigious organisations around the world.  You will learn how to be more effective in managing your team, be a more effective communicator, and most importantly how to be a better implementer of ideas and initiatives.  You’ll also learn how to align the entire organisation around a single idea or goal. I will also teach you how to be more disciplined as a person and achieve a lot more with the limited 24 hours you have in the day.  Please get in touch to find out how we can help.

2)  Organisational level:

Here’s what we can do for your organisation:

  • Do an Organisational Health Check to help gauge how well-aligned your organisation is.
  • Provide leadership training and coaching for your senior executives. Having the best-trained executives in your industry will give you an incalculable competitive advantage.
  • Provide you with a plan and strategy for the next three, five and ten years.

If any of this sounds good please get in touch today to explore how we can make you the most effective leader in your industry.

I look forward to hearing from you,

Obsessively yours,


Fareed Saleh Al-Binfalah


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